MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management (My Marketing Lab)
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Book Details
Author(s)
Philip T. Kotler, Kevin Lane Keller
Publisher
Pearson
ISBN / ASIN
0133876802
ISBN-13
9780133876802
Marketplace
France 🇫🇷
Description
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
