Services Marketing: People, Technology, Strategy (7th Edition)
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Book Details
Author(s)
Christopher H Lovelock, Jochen Wirtz
Publisher
Pearson
ISBN / ASIN
0134123905
ISBN-13
9780134123905
Marketplace
France 🇫🇷
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Description
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
