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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Foundations of Lodging Management (2nd Edition)
Meetings, Expositions, Events and Conventions: An Introduct…
Hotel, Restaurant, and Travel Law, 7th Edition
Food and Beverage Cost Control
Tourism: Principles, Practices, Philosophies
Check-in Check-Out: Managing Hotel Operations (10th Edition…
Hospitality Industry Managerial Accounting
Guest Service in the Hospitality Industry
Hotel Operations Management (3rd Edition)
Managing the Built Environment in Hospitality Facilities
