Sales Promotion: Concepts, Methods, and Strategies
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Book Details
Author(s)
Robert C. Blattberg
Publisher
Prentice Hall
ISBN / ASIN
013442302X
ISBN-13
9780134423029
Marketplace
France 🇫🇷
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Description
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
