Managing Services: Marketing, Operations, and Human Resources
Book Details
Author(s)
Prentice Hall
Publisher
Prentice Hall
ISBN / ASIN
0135447011
ISBN-13
9780135447017
Availability
Only 1 left in stock - order soon.
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
