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Managing Services: Marketing, Operations, and Human Resources

AuthorPrentice Hall
PublisherPrentice Hall
CategoryBusiness & Economics
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Book Details

Author(s)Prentice Hall
PublisherPrentice Hall
ISBN / ASIN0135447011
ISBN-139780135447017
AvailabilityOnly 1 left in stock - order soon.
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.

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