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Management in Marketing Channels

AuthorLouis W. Stern, Adel I. El-Ansary, James R. Brown
PublisherTaylor & Francis
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Book Details

Author(s)Louis W. Stern, Adel I. El-Ansary, James R. Brown
PublisherTaylor & Francis
ISBN / ASIN0135478529
ISBN-139780135478523
Sales Rank10,118,617
MarketplaceUnited States  🇺🇸

Description

Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets.
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