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Management in Marketing Channels

Name: Management in Marketing Channels
Author: Louis W. Stern, Adel I. El-Ansary, James R. Brown
ISBN: 9780135478523

AuthorLouis W. Stern, Adel I. El-Ansary, James R. Brown

PublisherTaylor & Francis

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Book Details

Author(s)Louis W. Stern, Adel I. El-Ansary, James R. Brown

PublisherTaylor & Francis

ISBN / ASIN0135478529

ISBN-139780135478523

MarketplaceFrance 🇫🇷

Description

Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets.