Advertising: Principles and Practice

Name: Advertising: Principles and Practice
Author: William Wells, John Burnett, Sandra Moriarty
ISBN: 9780135978818

Author William Wells, John Burnett, Sandra Moriarty

Publisher Prentice Hall College Div

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Book Details

Author(s) William Wells, John Burnett, Sandra Moriarty

Publisher Prentice Hall College Div

ISBN / ASIN 0135978815

ISBN-13 9780135978818

Sales Rank #5,329,169

Marketplace United States 🇺🇸

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Description

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.