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Advertising: Principles and Practice

AuthorWilliam Wells, John Burnett, Sandra Moriarty
PublisherPrentice Hall College Div
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Book Details

Author(s)William Wells, John Burnett, Sandra Moriarty
PublisherPrentice Hall College Div
ISBN / ASIN0135978815
ISBN-139780135978818
Sales Rank5,329,169
MarketplaceUnited States  🇺🇸

Description

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

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