Strategy and the Business Landscape (3rd Edition)
Book Details
Author(s)
Pankaj E. Ghemawat
Publisher
Pearson
ISBN / ASIN
0136015557
ISBN-13
9780136015550
Availability
Usually ships in 24 hours
Sales Rank
#565,199
Marketplace
United States 🇺🇸
Description
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
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