Strategic Management: Concepts (12th Edition)
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Fred R. David
Publisher
Prentice Hall
ISBN / ASIN
0136015697
ISBN-13
9780136015697
Marketplace
France 🇫🇷
Description
KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.
 For management professionals, small business owners and others involved in business.
