Strategic Marketing
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Book Details
Author(s)
Todd Mooradian, Kurt Matzler, Larry Ring
Publisher
Prentice Hall
ISBN / ASIN
0136028047
ISBN-13
9780136028048
Marketplace
France 🇫🇷
Description
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
