Basic Marketing Research (3rd Edition)
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Book Details
Author(s)
Naresh K. Malhotra
Publisher
Prentice Hall
ISBN / ASIN
0136037909
ISBN-13
9780136037903
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
