Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach
Book Details
Author(s)
Naresh K. Malhotra
Publisher
Prentice Hall
ISBN / ASIN
013603800X
ISBN-13
9780136038009
Sales Rank
#8,101,842
Marketplace
United States 🇺🇸
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Description
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
