Marketing Research: An Applied Orientation (6th Edition)
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Book Details
Author(s)
Naresh K Malhotra
Publisher
Pearson
ISBN / ASIN
0136085431
ISBN-13
9780136085430
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
For undergraduate and graduate marketing research courses.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The Sixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The Sixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
![Marketing Research: An Applied Orientation (6th Edition) by Naresh K Malhotra (2009) [Hardcover]](https://www.ebooknetworking.net/books/noimage.jpg)
![Marketing Research, [International Paperback]](https://www.ebooknetworking.net/books/B01/F5E/medB01F5EL3BU.jpg)
