Retail Management: A Strategic Approach (11th Edition)
209.20
USD
Book Details
Author(s)
Barry R. Berman, Joel R. Evans
Publisher
Prentice Hall
ISBN / ASIN
0136087582
ISBN-13
9780136087588
Sales Rank
#366,585
Marketplace
United States 🇺🇸
Description
The text that helps readers thrive in today’s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
