Retail Management: A Strategic Approach (12th Edition)
233.33
USD
Book Details
Author(s)
Barry R. Berman, Joel R. Evans
Publisher
Pearson
ISBN / ASIN
0132720825
ISBN-13
9780132720823
Sales Rank
#109,805
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
The text that helps readers thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
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