The Marketing Plan Handbook (4th Edition)
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Book Details
Author(s)
Marian Burk Wood
Publisher
Pearson
ISBN / ASIN
0136089364
ISBN-13
9780136089360
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
