Marketing: An Introduction (10th Edition)
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Book Details
Author(s)
Gary Armstrong, Philip Kotler
Publisher
Prentice Hall
ISBN / ASIN
0136102433
ISBN-13
9780136102434
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
