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Consumer Behavior, Ninth Edition

AuthorMichael R. Solomon
PublisherPrentice Hall
CategoryBusiness & Economics
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Book Details

Author(s)Michael R. Solomon
PublisherPrentice Hall
ISBN / ASIN0136110924
ISBN-139780136110927
AvailabilityUsually ships in 24 hours
Sales Rank219,168
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.


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