Consumer Behavior, Ninth Edition
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Book Details
Author(s)
Michael R. Solomon
Publisher
Prentice Hall
ISBN / ASIN
0136110924
ISBN-13
9780136110927
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
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