Principles of Marketing: Study Gde
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Jay Diamond, Gerald Pintel
Publisher
Longman Higher Education
ISBN / ASIN
0137014422
ISBN-13
9780137014422
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
