Essentials of Entrepreneurship and Small Business Management (2nd Edition)
71.00
USD
Book Details
Author(s)Thomas Zimmerer, Norman Scarborough
PublisherPrentice Hall
ISBN / ASIN0137272987
ISBN-139780137272983
Sales Rank3,990,888
MarketplaceUnited States 🇺🇸
Description
For courses in Small Business Management and Entrepreneurship. *A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. *A comprehensive supplements package provides students with exceptional interactive, hands-on experience.
