Developing a Creative and Innovative Integrated Marketing Communication Plan
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Book Details
Author(s)
James R. Ogden
Publisher
Pearson
ISBN / ASIN
0137783337
ISBN-13
9780137783335
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.
