How Brands Grow: What Marketers Don't Know
Book Details
Author(s)
Byron Sharp
Publisher
OUP Australia & New Zealand
ISBN / ASIN
0195573560
ISBN-13
9780195573565
Availability
Habituellement expédié sous 24 h
Sales Rank
#12,624
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
How Brands Grow Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Full description
