How Brands Grow: What Marketers Don't Know
Book Details
Author(s)Byron Sharp
PublisherOUP Australia & New Zealand
ISBN / ASIN0195573560
ISBN-139780195573565
AvailabilityHabituellement expédié sous 24 h
Sales Rank12,624
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
How Brands Grow Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Full description
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