The Advertising Effect: How to Change Behaviour
Book Details
Author(s)Adam Ferrier
PublisherOxford University Press
ISBN / ASIN0195593928
ISBN-139780195593921
AvailabilityUsually ships in 24 hours
Sales Rank461,086
MarketplaceUnited States 🇺🇸
Description
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
