Industrial Marketing
Book Details
Author(s)
P. K. Ghosh
Publisher
Oxford University Press
ISBN / ASIN
0195677943
ISBN-13
9780195677942
Availability
Usually ships in 6-10 business days
Sales Rank
#6,399,307
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
