Industrial Marketing
Price not available for India
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
P. K. Ghosh
Publisher
Oxford University Press
ISBN / ASIN
0195677943
ISBN-13
9780195677942
Category
Business & Economics
Marketplace
India 🇮🇳
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
