Advertising Management
Book Details
Author(s)
Jethwaney, Jaishri
Publisher
OUP India
ISBN / ASIN
0195678435
ISBN-13
9780195678437
Availability
In stock.
Sales Rank
#271,881
Category
Business & Economics
Marketplace
India 🇮🇳
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.
