Television, Childhood, and the Home: A History of the Making of the Child Television Audience in Britain (Oxford Television Studies)

This book, the first academic study of its kind, uncovers a history of the child television audience. Looking in detail at children's television and its audience in Britain in the 1940s, 1950s, and 1960s, the book shows how an audience literally came into being, how it was given substance, and how it became the site of intervention.