Online Marketing: A Customer-Led Approach
Book Details
Author(s)
Gay, Richard
Publisher
Oxford University Press
ISBN / ASIN
0199265852
ISBN-13
9780199265855
Availability
In Stock.
Sales Rank
#2,632,413
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
