Online Marketing: A Customer-Led Approach
Book Details
Author(s)Gay, Richard
PublisherOxford University Press
ISBN / ASIN0199265852
ISBN-139780199265855
AvailabilityIn Stock.
Sales Rank2,632,413
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
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