Online Marketing: A Customer-Led Approach
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Book Details
Author(s)
Gay, Richard
Publisher
Oxford University Press
ISBN / ASIN
0199265852
ISBN-13
9780199265855
Category
Business & Economics
Marketplace
France 🇫🇷
Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
