Strategic Marketing: Creating Competitive Advantage
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Book Details
Author(s)
Douglas West, John Ford, Essam Ibrahim
Publisher
Oxford University Press
ISBN / ASIN
0199273987
ISBN-13
9780199273980
Category
Business & Economics
Marketplace
France 🇫🇷
Description
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.
