Marketing Research: Tools and Techniques
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Book Details
Author(s)
Nigel Bradley
Publisher
Oxford University Press
ISBN / ASIN
0199281963
ISBN-13
9780199281961
Marketplace
France 🇫🇷
Description
Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.
