International Business: Challenges and Choices
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Book Details
Author(s)
Alan Sitkin, Nick Bowen
Publisher
Oxford University Press
ISBN / ASIN
0199533911
ISBN-13
9780199533916
Marketplace
France 🇫🇷
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Description
Offering a refreshingly critical perspective, this text presents a balanced and concise account of the challenges and opportunities of international business. Extensive use of international case examples, demonstrating both good and bad practice, provides students with a realistic depiction of international business.
