Strategic Marketing: Creating Competitive Advantage
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Book Details
Author(s)
Douglas West, John Ford, Essam Ibrahim
Publisher
Oxford University Press
ISBN / ASIN
0199556601
ISBN-13
9780199556601
Marketplace
India 🇮🇳
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Description
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
