Strategic Advertising Management
Book Details
Author(s)
Larry Percy, Richard Elliott
Publisher
Oxford University Press
ISBN / ASIN
019958088X
ISBN-13
9780199580880
Availability
Usually ships in 24 hours
Sales Rank
#4,701,636
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together.
