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📖 Description
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.
Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:
- Considerably revised structure to reflect student's knowledge as they progress through an international business module - Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business - New chapters on emerging markets and the environmental challenges facing businesses - End of part long cases to promote a holistic understanding of international business
Online Resource Centre
For registered adopters of the text:
- Multimedia library - Instructor's manual - Suggested assignment questions - Additional case studies - Test bank of questions - Indicative answers for case study questions and assignment and examination questions
For students: - Extension material - Interactive Map - Assignment and examination questions - Self-test multiple-choice questions - Key websites - Revision tips - Additional case studies - Case study questions and answers