Cases in Marketing Management
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Book Details
Author(s)
Luiz Moutinho
Publisher
Addison-Wesley Pub (Sd)
ISBN / ASIN
0201175703
ISBN-13
9780201175707
Marketplace
France 🇫🇷
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Description
This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.
