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Global Marketing Management (4th Edition)

Name: Global Marketing Management (4th Edition)
Author: John A. Quelch, Christopher A. Bartlett
ISBN: 9780201350623

AuthorJohn A. Quelch, Christopher A. Bartlett

PublisherPrentice Hall

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Book Details

Author(s)John A. Quelch, Christopher A. Bartlett

PublisherPrentice Hall

ISBN / ASIN0201350629

ISBN-139780201350623

Sales Rank6,260,723

MarketplaceUnited States 🇺🇸

Description

This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.