The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Book Details
Author(s)Michael Treacy, Fred Wiersema
PublisherBasic Books
ISBN / ASIN0201406489
ISBN-139780201406481
AvailabilityUsually ships in 24 hours
Sales Rank81,018
MarketplaceUnited States 🇺🇸
Description
The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.
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