The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Book Details
Author(s)
Michael Treacy, Fred Wiersema
Publisher
Basic Books
ISBN / ASIN
0201406489
ISBN-13
9780201406481
Marketplace
United Kingdom 🇬🇧
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Description
The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.
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