Driving over a Cliff?: Business Lessons from the World's Car Industry (The Eiu)
Book Details
Author(s)Graeme P. Maxton, John Wormald
PublisherAddison-Wesley Pub (Sd)
ISBN / ASIN0201593920
ISBN-139780201593921
MarketplaceFrance 🇫🇷
Description
This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.


