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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series) Buy on Amazon

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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series)

AuthorChris MacRae
PublisherAddison-Wesley Pub (T)
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Book Details

Author(s)Chris MacRae
PublisherAddison-Wesley Pub (T)
ISBN / ASIN0201877430
ISBN-139780201877434
Sales Rank3,944,440
MarketplaceUnited States  🇺🇸

Description

A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide.
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