The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series)
30.00
USD
Book Details
Author(s)
Chris MacRae
Publisher
Addison-Wesley Pub (T)
ISBN / ASIN
0201877430
ISBN-13
9780201877434
Sales Rank
#3,944,440
Marketplace
United States 🇺🇸
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Description
A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide.
