Public Relations: A Values-Driven Approach, Books a la Carte Edition (5th Edition)
Book Details
Author(s)David W. Guth, Charles Marsh Ph.D.
PublisherPearson
ISBN / ASIN0205223206
ISBN-139780205223206
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students—this format costs significantly less than a new textbook.
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Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
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