The Media of Mass Communication (Eighth Edition)

Table of Contents:Chapter 1: Mass Media LiteracyChapter 2: BooksChapter 3: NewspapersChapter 4: MagazinesChapter 5: Sound RecordingChapter 6: MoviesChapter 7: RadioChapter 8: TelevisionChapter 9: The InternetChapter 10: NewsChapter 11: Public RelationsChapter 12: AdvertisingChapter 13: EntertainmentChapter 14: Media ResearchChapter 15: Mass CommunicationChapter 16: Mass Media EffectsChapter 17: Mass Media and SocietyChapter 18: Global Mass MediaChapter 19: Mass Media and GovernanceChapter 20: Mass Media LawChapter 21: Mass Media EthicsChapter 22: Visual MessagesChapter 23: Political Systems