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Communication: Theories and Applications

PublisherAllyn & Bacon

Book Details

PublisherAllyn & Bacon
ISBN / ASIN0205564364
ISBN-139780205564361
MarketplaceFrance  🇫🇷

Description

Written in a clear, readable style, Communication addresses both theory and skill building, employing a hybrid approach that integrates various areas of the discipline, including interpersonal, small group, public speaking, organizational communication, interviewing, and mass communication. Part One introduces fundamental topics such as the influence of context, elements of perception, effective listening, and verbal and non-verbal communication. Part Two applies these concepts using a series of exercises, which challenge students' understanding of the material and gives them the opportunity for testing and self-assessment.

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