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The Media of Mass Communication (10th Edition)

Author John Vivian
Publisher Pearson
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Book Details
Author(s) John Vivian
Publisher Pearson
ISBN / ASIN 0205693059
ISBN-13 9780205693054
Marketplace France 🇫🇷
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Description
Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
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