Media of Mass Communication, The, Books a la Carte Plus MyCommunicationLab (9th Edition)

For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version — allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook!

 

Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.