Media of Mass Communication, The, Books a la Carte Edition (10th Edition)

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version.

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.